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September, 13 2022

The Blog

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Topic: Athlete Experience

Mental Health Culture of Sport Athlete Experience Athlete Stories

Beyond the Spin: Michelle's story on Pressure, Identity, and Reclaiming Performance
February 25, 2026

In baton twirling, everything looks effortless - the smile, the extension, the spin that never wavers.

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Performance Culture of Sport Athlete Experience Athlete Stories

Playing without a Playbook: One Athlete on Confidence, Strategy, and the Mental Side of the Game
February 10, 2026

For many athletes, the hardest battles aren’t against an opponent - they’re against self-doubt, pressure, and the fear of making a mistake.

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Performance Culture of Sport Athlete Experience Athlete Stories

Playing Without Ego: One Athlete on Identity, Readiness, and Redefining Strength Beyond Sport.
January 28, 2026

In high-performance sport, athletes are trained to win. To push harder. To prove something.

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Performance Mental Health Athlete Experience Athlete Stories

Playing Free: Abby Thiessen on Fear, Failure, and Finding Mental Readiness
December 6, 2025

From Red Deer to the NCAA, and all the way to professional ice in Sweden and Russia, Abby Thiessen’s hockey journey was nothing short of elite. But behind every crisp breakout pass and...

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Coaches Culture of Sport Athlete Experience

Building Whole Athletes at Summer Camps
June 30, 2025

Summer camps are more than just drills and reps - they’re a powerful opportunity to shape athlete identity and foster long-term resilience.

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Culture of Sport Athlete Experience

Sport & Emotion
February 10, 2025

It's impossible to picture sport without emotion. Every shift in a play results in a shift in feeling. The high of a goal, the low of a loss, cheers from the crowd, the frustration over a...

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